Targeting screens with tags

When you manage more than a few screens, tags are how you target the right ones quickly — by location, client, screen type, or campaign — instead of picking devices one by one.

New to tags?

See Organising devices with tags first (that's Tag management) — this page is about using them to target screens.

Using tags to target screens

• Filter the device list by a tag to see just that group of screens — e.g. only the screens in one hospital, or only the portrait totems.

  

  Filter by tags

  
  

• Act on a group: with the group filtered, you publish, schedule, or check status across those screens together rather than individually.

• Operate at scale: pair tags with a consistent device-naming scheme (e.g. CLIENT_LOCATION_01) so large fleets stay manageable.

A practical pattern

1. Tag every screen in a campaign's locations (e.g. Spring promo — Vilnius).

2. Filter to that tag.

3. Publish the campaign playlist to the filtered screens and verify delivery (see Put a playlist on your screens (publishing)).

4. When the campaign ends, swap the playlist back for the same tagged group.

Note: publishing ultimately targets each screen by its unique identifier; tags are the convenient way to select that set of screens. Keep tags tidy so a filtered group always means what you expect.