Putting it on screens
How do I get content onto a screen?
Add it to a playlist, then publish that playlist to the screen. See Creating a playlist and adding tracks and Put a playlist on your screens (publishing).
How do I show different things at different times?
Give content start and end dates, or repeating on/off cycles. See Show content only between certain dates.
Can I show the same thing on many screens?
Yes — publish one playlist to all of them at once, or group your screens so you can send to a whole group in one go. See Put a playlist on your screens (publishing).