Play a clip only on certain screens

Sometimes one playlist should run everywhere, but a single clip inside it should appear on only some screens — a promotion for one city, a price board for one store, a notice for one zone. You don't need a separate playlist for that. You can restrict the clip itself to screens carrying certain tags: screens that don't match simply skip it and play the rest of the playlist as normal.

Don't do this by publishing. Publishing a playlist to only some devices changes who gets the playlist — it does not make one clip behave differently inside a playlist that several screens share. Restrict the clip instead.

How a restriction is built

A restriction is written in terms of the tags your screens carry (see Organising devices with tags).

  • Within one rule, all the listed tags must be present — the screen must have tag A and tag B.

  • If you add several rules, a screen matches when it satisfies any one of them.

So Vilnius + Entrance means only entrance screens in Vilnius. Add a second rule Kaunas + Entrance and the clip plays on entrance screens in either city.

A clip with no restriction plays on every screen running a playlist that contains it.

Set the restriction in the app

  1. In the content list, hover the clip and click the pencil (Edit) icon.

  2. In the panel on the right, expand Content Restrictions.

  3. Add a rule and choose the tags a screen must have. Use + Add another rule to add an alternative — a screen matches if it satisfies any rule.

  4. Click SAVE CHANGES.

The item's edit panel, where Content Restrictions is set

The item's edit panel, where Content Restrictions is set


Or ask the assistant

You can also just describe what you want in the chat, for example:

  • "Play the clip Senior hours only on screens tagged Varena."

  • "Restrict the New Year banner to Vilnius entrance screens."

  • "Remove the restriction from Summer sale so it plays everywhere."

The assistant matches the tag names to your screen groups and sets the restriction on the clip.

Where vs. when

This page limits where a clip plays. To limit when it plays instead, use a date window (Show content only between certain dates) or a recurring on/off pattern (Repeat an item at set intervals).

These stack: a clip can be limited to Vilnius screens and run only in December and only every other week.