Advertising & ad insertion

Most users don't need this. Ad insertion is for ad-driven networks — where screens automatically pull in and play ads between your content. It's configured at the account/device level with impressBox. If you're simply scheduling your own content, you don't need any of this.

impressPlayer can weave ads into a playing playlist automatically, on a schedule you choose, and pull the right ads for each screen.

Ad insertion strategies

How often an ad appears is controlled by a strategy:

  • SKIP — show an ad after every N content items (e.g. an ad after every 3 clips).

  • TIME — show an ad after every N seconds (minimum 5).

  • END — show ads at the end.

How ad content is delivered

Ads download to the screen by themselves when a playlist containing them plays, and the same ad is never downloaded twice (see What happens if the internet goes down? (offline playback)).

Notes

  • Ad behaviour is configured at the device/account level and with impressBox for ad-driven networks.

  • Playback and ad-impression figures are available for reporting — ask impressBox how to get them for your network.